Founded in 2015, ESM Resources Pty Ltd set out with a clear mission: to become a customer-focused leader in plant and equipment hire. Fast forward nearly a decade, and they’ve grown into exactly that, thanks in part to smart financial decisions made possible by their longstanding partnership with Force Finance WA.
Jay Seaborn, Director of ESM, reflects on the early days.
“We were just starting out and learning the ropes. Craig guided us through the finance process while showing us the value of maintaining strong, clean financials.”
That introduction in 2016, courtesy of a mutual friend, marked the beginning of a trusted, exclusive relationship. For over nine years, Force Finance has been ESM’s go-to for equipment finance, enabling them to scale rapidly and meet the demands of large scale projects.
“Working with Craig has allowed us to take on and complete much larger projects than we previously could,” Jay says. “They’ve helped us scale when we’ve needed it most.”
In a sector where labour shortages and long equipment lead times are common, Force Finance’s responsiveness and access to competitive finance options has been a game-changer.
“Craig and David’s attention to detail and customer focus are unparalleled,” Jay adds. “They always find the best solution quickly and they’re not tied to any one lender, which gives us an edge.”
More than brokers, the Force Finance team has become strategic partners in ESM’s ongoing growth. Regular catch ups with Craig help shape their long-term plans, with financial strategies tailored to their evolving goals.
When asked to sum up Force Finance in three words, Jay doesn’t hesitate:
🔹 Professional
🔹 Efficient
🔹 Ethical
If you’re thinking about using Force Finance—“don’t go anywhere else. You’ll be dealing directly with the owners, and they genuinely care about your business and your success.” Jay said.
